Rovetch has been a government economist, an industrial engineer, a regional director for the Foreign Policy Association, and a consultant to schools and colleges. The first of his many entrepreneurial enterprises was Education Research Associates, where he created a Denver center for dropouts, and directed a study of post secondary education for the Colorado Legislature. His next step was Campus Facilities Associates, with a focus on campus planning and studies of institutional priorities. Foundations for Learning—the next company he started—published textbooks and trained teachers to achieve a new paradigm of teaching and learning, and was acquired by Simon & Schuster.
Rovetch then went on to establish Columbia River Properties and developed an environmentally based education and tour center on the Lewis and Clark Water Trail of the Lower Columbia River.
His travels began in 1946, his pre-creaky days, with a year-long adventure through six countries of war-torn Europe. In England he spent nearly six months giving current events talks for the United States Information Agency and lectures on American history for a British army officers training program. Over the rest of the 20th century and into the 21st, Rovetch and his wife of 50 years made 25 extended trips to Europe and effected the transition from traveler to Creaky Traveler.